Source: published Australian franchise and membership data referenced in this guide, September 2026.

This guide splits the topic into the three things people actually search for: what it costs to be a member, what it costs to own a franchise, and what it costs to equip a gym yourself. Where a figure varies club to club, we say so rather than pretend precision.

Anytime Fitness membership costs in Australia (2026)

Anytime Fitness runs on a 24/7 keycard-access model, and each club is independently franchised, so pricing is set locally rather than nationally. Membership details vary from club to club and you will need to contact your local club directly to enquire, with clubs operating 24 hours a day, 7 days a week. As a broad guide, budget 24/7 chains such as Jetts, Anytime Fitness and Plus Fitness generally charge in the $15 to $30 per month band, though most Australian Anytime clubs advertise a weekly direct-debit figure that lands higher once billed fortnightly.

Published Canstar Blue data has shown 12-month agreements ranging from about $17.95 to $19.95 per week, which equates to roughly $933 to $1,037 for the full 12 months depending on the club and plan. When you compare, watch the extras. The real cost includes a joining fee, an access-pass or key fee, and the difference between a no-lock-in plan and a cheaper minimum-term contract, so comparing on total annual cost is the only fair way.

Two practical notes for members. First, other Anytime Fitness clubs can be used after 30 days of membership, which is the reciprocity the brand is known for. Second, watch for cancellation terms, as exit fees on minimum-term contracts are common across budget chains.

How Anytime Fitness compares to other Australian gym chains

Anytime is the biggest player by footprint. It is currently the largest gym franchise in Australia by number of locations, with 580+ clubs nationwide as of 2026. Here is how the membership positioning stacks up against other common chains.

The mid and premium bands are backed by 2026 market data: premium chains like Fitness First and Equinox charge $80 to $120 per month, mid-tier chains such as Goodlife and Genesis charge $40 to $70, and budget gyms including Jetts, Anytime Fitness and Plus Fitness charge $15 to $30 per month. If group classes matter to you, note that Anytime is a no-class, equipment-first environment, so a full-service chain may suit better despite the higher fee.

Buying an Anytime Fitness franchise in 2026

If your interest is ownership rather than membership, the numbers are substantial. Start-up costs for an Anytime Fitness centre range from $350,000 to $975,000 depending on the size and location of your facility, and the initial franchise fee is $42,500. Prospective franchisees are also screened on financials: Anytime seeks franchisees with a net worth of at least $300,000, liquid assets of $100k, and a willingness to spend up to $1 million to get the business off the ground.

The ongoing fee structure is worth understanding, because sources differ on the current model. Some Australian franchise analyses describe a flat royalty of about $699 per month, roughly $8,388 per year regardless of club revenue, with marketing levies adding another $600 to $1,700 per month. More recent disclosure-based reporting suggests the global model has shifted, with one 2026 analysis noting the royalty converted from a flat monthly fee to a percentage of revenue. Because these terms change between disclosure cycles, confirm current royalty and marketing fees directly in the Franchise Disclosure Document before committing.

On returns, be realistic. Average annual revenues for Australian Anytime Fitness franchises were $384,958 in 2023, and at a typical industry profit margin of 15% that equates to around $57,743. Ramp-up takes time too: working capital reserves of $100,000 to $150,000 cover a ramp-up period that typically runs 18 to 36 months before a new club reaches steady-state membership.

The alternative: fit out your own gym instead of franchising

Plenty of operators skip the franchise fee and build an independent studio or 24/7 gym. This is where equipment strategy, and suppliers like VERVE Fitness functional training gear, become the main lever on your budget. Equipment is the single biggest controllable cost: it typically accounts for 50 to 70 per cent of total fitout cost.

Total fitout budgets scale with floor size. Australian commercial gym fitouts in 2026 can range from about $50,000 for a small studio to $500,000+ for a larger full-service facility. Broken down by format:

• Personal training or boutique studio (50 to 150 m2): a few racks or a functional trainer, adjustable dumbbells, benches, a barbell set, kettlebells and quality flooring can be fitted out for $30,000 to $60,000.
• Full commercial or 24/7 gym: a complete cardio fleet, a 10 to 15 station machine circuit, free weight area, racks and rigs will run $80,000 to $150,000+ in equipment if you buy new.
• Flooring for a commercial gym of 200+ sqm runs $8,000 to $15,000+ on its own.

Component pricing helps you sanity-check any quote. A premium home or light-commercial power rack sits around $1,200 to $2,000 for 75x75x3mm steel with a lifetime frame warranty, and a quality Olympic barbell runs $300 to $500 with 190k+ PSI and quality bushings or bearings. Functional trainer racks, which fold a power rack and cable stack into one footprint, generally sit in the $3,000 to $6,000 range for a power rack with integrated dual cable stacks.

Where VERVE Fitness fits, honestly

VERVE Fitness supplies racks, barbells, plates, functional trainers, flooring and full fitout packages, which maps directly onto the equipment lines above. Space-efficient gear is a genuine advantage for studios and 24/7 formats, where floor area is the constraint. VERVE's own guidance notes that combination units help here: a functional trainer rack replaces a power rack and a cable crossover, and wall-mounted racks fold flat when not in use, which suits studios that reconfigure space for classes.

On specs, VERVE positions its premium racks at 75x75x3mm steel with Westside hole spacing, a lifetime frame warranty, and full accessory compatibility. That warranty point matters when you compare to imported all-in-one brands, where a headline lifetime structural warranty often sits alongside much shorter cover on cables, pulleys and other wear items. Imported brands also commonly distinguish home from commercial use, and fitting a home-rated product into a commercial setting can void the warranty entirely. If you are opening a public gym, confirm every item is rated for commercial use, whichever supplier you choose.

Where does VERVE make sense over a franchise or an imported brand? When you want to own your fitout outright, avoid ongoing royalties, and buy Australian-based stock with local delivery and finance options such as Afterpay, ZIP and Humm. Where might something else suit better? If you specifically want a single all-in-one home trainer from a global brand, an imported combo unit is purpose-built for that niche, and if you want the turnkey brand and member pipeline of a franchise, Anytime remains the largest network in the country.

Choosing your path

Join Anytime if you value 24/7 access, a large national and global network, and equipment-only training without classes. Buy an Anytime franchise if you have the capital and want a proven brand system and are comfortable with ongoing fees and a multi-year ramp. Build independently with VERVE if you want to control your budget, own your equipment, and tailor the floor to a strength, functional or hybrid concept.

Frequently asked questions