VERVE Values


What is VERVE?

\ ˈvərv \

1. great energy and enthusiasm, especially in performance

2. vigour, vitality and liveliness

3. special ability or talent

The VERVE Values  

We care about the work we do and who we do it with.

We leave out the ego.  

We do what we say we’ll do.   

Do what you love and love what you do.


These are the values of VERVE which guide how we behave. Our goal for you is that you bring more of your talent, presence of mind and unique ability into your training and your everyday life. At VERVE we want you to reach higher and push yourself beyond the norm. Quite simply, "good enough", is not part of the VERVE approach. You know there is more inside you and you want to dig deep to find it.

Sometimes we are taught to seek out compromise. Not us. We don't want you to compromise your health, your performance or your training. We hope you will uncompromisingly push to be greater than you ever thought possible.